Mornings in Pyoseon, on Jeju’s south-eastern coast, arrive with sound. As the tide ebbs, the sea reveals an entire crescent of sandy beach; when it returns, the same spot becomes an emerald, shallow-water lake. Facing a sea that changes its character twice a day, people naturally slow their pace.
Haevichi Hotel & Resort Jeju stands opposite that sea. In 2025, it was selected by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organisation as one of the country’s outstanding wellness tourism destinations, in the stay category. Sunset yoga and singing-bowl meditation were cited among the reasons for its selection.
A sea that changes its appearance twice a day
Pyoseon Haevichi Beach is in Pyoseon-ri, Pyoseon-myeon, Seogwipo. It covers 250,000 square metres, including 160,000 square metres of sandy beach. Its shoreline is among the broadest on Jeju.
The beach’s character depends on the tide. At low tide, a broad crescent of sand stretches out; at high tide, shallow water fills the area, creating a landscape resembling a circular lake. Its shallow waters make it popular with families bringing children. Facilities support barrier-free tourism, and visitors can walk with pets if they keep them on a lead or harness no longer than 2 metres and carry waste bags. Swimming in the designated bathing area is restricted during the official beach season. For enquiries, call 064-760-4992.
Jeju Folk Village is 100 metres from the beach, while Jeju Herb Dongsan is a five-minute drive away. The location works equally well for spending an entire day at the resort or dividing the time into half-day outings.
A resort that shifted its focus from sightseeing to rest
Haevichi has 503 rooms in total: 288 hotel rooms and 215 resort rooms. It has nine food and beverage outlets and six banquet halls of various sizes, which can be divided into as many as 14 spaces when required. The resort also has a golf course and indoor and outdoor swimming pools.
The resort underwent a complete renovation in July 2023, marking the 20th anniversary of its opening, and reopened in May 2024. According to a report by Kyunghyang Shinmun, the investment totalled 72 billion won and the work took 10 months. The accommodation was reconfigured as 215 suites across 10 types. Instead of kitchens, the rooms prioritised space, separating a 63-square-metre living room from the bedroom. The furniture was commissioned from Korean designers including Lee Jae-ha and Jo Byeong-joo. Sun loungers and cabanas were installed around the year-round heated outdoor pool.
The resort’s chief executive at the time said it had changed direction to become a place for longer stays, explaining: "In the past, the purpose of travelling to Jeju was sightseeing, but more people now want to rest." The wellness programmes are a practical result of that shift.
Run at sunrise, roll out a mat at sunset
Haevichi’s wellness programmes for guests are arranged around the changing hours of the day.
Sunrise Run takes participants along the Pyoseon coast. They run beside the sea as the sun comes up.
Bike Riding is a cycling programme around the surrounding area.
Forest Trekking takes guests along woodland paths and oreum volcanic cones, depending on the season. South-eastern Jeju is dotted with oreum, giving walkers a wide choice of routes.
Sunset Yoga and Singing-Bowl Therapy takes place as the sun goes down. Participants lay out their mats facing the sea, loosen their bodies and then regulate their breathing to the sound of singing bowls. The programme was cited as a differentiating feature in the selection of outstanding wellness tourism destinations.
All four programmes were provided free of charge to guests when the renovated resort reopened, according to the resort. Because guests can take part without paying anything beyond their accommodation costs, even those trying meditation or yoga for the first time can give it a go without pressure.
Travel and accommodation
The shuttle bus takes about 50 minutes from Jeju International Airport to the hotel. The shuttle operates daily. Those hiring a car can drive south-east through Jeju on Beonyeong-ro or Namjo-ro.
The address is 537 Minsokhaean-ro, Pyoseon-myeon, Seogwipo, Jeju Special Self-Governing Province. The main number is 064-780-8100 and the reservations line is 064-780-8000.
Room rates vary according to the season and room type. At the time of the resort’s reopening in 2024, reports put a Classic Suite Ocean View in the 300,000-won range and a Master Suite in the 400,000-to-500,000-won range. Rates may have changed since then, so it is best to check the official website before booking.
Seasons and temperatures
South-eastern Jeju rarely sees temperatures fall below freezing in winter, making conditions suitable for outdoor programmes throughout the year. Beaches are busiest and rates are highest during the summer peak season. For fewer visitors and gentler winds, late spring, early autumn and the period from late October to November, when silver grass covers the oreum, are reliable choices. Sunset yoga begins at different times depending on the season, in line with sunset. Guests can check the day’s schedule at reception after arriving.
A Korean-style wellness stay
Wellness tourism in South Korea has grown around forests, hot springs and traditional medicine. The trend of accommodation providers taking the lead in wellness is relatively new. The Ministry of Culture, Sports and Tourism and the Korea Tourism Organisation added 11 destinations to the list of outstanding wellness tourism destinations in 2025, creating a nationwide network of 88 sites and reflecting that change by establishing a separate stay category. With this selection, Jeju now has nine nationally certified outstanding wellness tourism destinations.
A five-star hotel by the sea offering guests free yoga and singing-bowl meditation is a familiar model at wellness resorts overseas. As more such examples emerge in South Korea, the range of Korean-style wellness stays that can be offered to international visitors will also expand. As the sea at Pyoseon changes its character twice a day, the resort’s current programme is its answer to the question of what guests should do while staying in front of it.