A special forest has arrived in the heart of Seoul to help people forget the oppressive midsummer heat.
Over August 15 (Sat) and August 16 (Sun), KIND FESTIVAL’s signature program, ‘KIND MORNING RAVE’ , will be held at KIND SQUARE in Jongno-gu, Seoul. KIND MORNING RAVE is a new kind of morning culture program presented together by the wellness music project PROJECT120130, ESG culture complex KIND SQUARE, and the fragrance brand BELLA NUIT .
Through a five-sense wellness experience that blends music, fragrance, and space into one, it proposes a new lifestyle for starting your day while feeling nature—even in the middle of the city. KIND SQUARE, where the event takes place, is an ESG culture complex of about 646 pyeong, spanning from the basement level 1 to the 6th floor and the rooftop. Livewithe Co., Ltd., which creates social value, is in charge of planning and operating the entire space.
An Urban Indoor Forest Where Media Art Meets a Forest Theme
The basement level 1, which serves as the stage for this KIND MORNING RAVE, is designed as ‘Urban Indoor Forest’, where a forest-themed space and media art are combined. Even in the peak of midsummer, the interior forest setting lets attendees experience music, fragrance, and culture together, delivering a differentiated experience from existing festivals.
At the event, music centered on wellness beats at 120 to 130 BPM plays as participants move their bodies naturally to feel healthy energy. In addition, BELLA NUIT fills the entire space with the ‘Oriental Hinoki’ scent, creating an aroma that evokes a hinoki cypress grove and a hinoki bath. With music and fragrance becoming one landscape, participants can experience the kind of immersion you feel as if you were throwing a party in the forest.
Wellness Music Project PROJECT120130
PROJECT120130 is a wellness music project that proposes a healthy lifestyle based on 120 to 130 BPM music that helps with slow aging and stress relief. Through dance and music, it continues to introduce new cultural content that wakes up the body and connects people.
Over both days, DJs and live artists active at home and abroad will put on the program.
On August 15, Coral the Animal, Sterling Silver, and Cityboy from Seoul with Guitar (Live) will perform. On August 16, DJ MINJI, Grace Kim, and Vandal Rock are set to take the stage, making the summer morning even more special.
All participants will receive KIND SQUARE tote bags and a variety of wellness items, along with free coffee and bottled water. Also, BELLA NUIT will give away forest fragrance samples to the first 50 people per day on a first-come, first-served basis.
Ahead of the event, an Instagram story regram event will also be held. If you share the official KIND RAVE poster to your story, winners will be selected by drawing to receive gifts totaling 10 people, including five BELLA NUIT perfume recipients and five diffuser recipients.
Event Overview
Event name : KIND MORNING RAVE
Dates : August 15, 2026 (Sat) to August 16, 2026 (Sun), 9:30 a.m. to 12:00 p.m.
Venue : KIND SQUARE B1 (8 Sajik-ro, Jongno-gu, Seoul)
Admission : Free (pre-registration) via the PROJECT120130 Instagram profile link or Google Forms https://forms.gle/E4KMuYXroT8wgbY26
Participant Benefits
KIND SQUARE tote bags and wellness items
Free coffee and bottled water
BELLA NUIT forest fragrance ‘Oriental Hinoki’ sample (50 people per day for a total of 100)
LINE-UP
8.15 SAT
Coral the Animal
Sterling Silver
Cityboy from Seoul with Guitar (Live)
8.16 SUN
MINJI
Grace Kim
Vandal Rock
