“Free seminar on SNS branding and monetization for meditation and wellness experts in the AI era,” aimed at solo experts in wellness fields such as meditation, counseling, coaching and yoga, will be held via Zoom online live on Aug. 17 (Mon) and Aug. 20 (Thu) at 8 p.m. The instructor is Sriya, who has worked as the publisher of Healing News, a domestic meditation-focused news outlet, and as a “meditating marketer.” Tuition is free, and the sessions are limited to a first-come, first-served group of pre-registered participants to ensure dense Q&A.
The training path started because I liked it—so why am I always hungry for more?
It may be the path of meditation and the road of training that I started because I liked it, but there aren’t many people who are able to live comfortably financially while working as meditation experts. Since the cost of a meditation session isn’t that high, income is tight compared with the time spent working. Even so, the anxiety is always there that if you suddenly get hurt or fall ill, your income can stop right then. Unless you actively promote on SNS every month, it’s also not easy to recruit a new cohort.
There’s also the realization that it’s hard to last for a long time using a method that involves “burning up” time and effort. The desire to build a structure that allows you to earn enough without putting in too much isn’t just greed—it’s more of a sustainability issue. The organizers said that if you are a wellness expert grappling with this kind of concern, you should take this course.
The real problem isn’t skill—it’s “not being discovered”
Since the COVID-19 era, the world has shifted toward online. Now, it’s no longer about choosing the “person who teaches the best,” but the “person who comes to mind first,” according to the explanation. The tendency to prefer familiar names works regardless of rank by skill. The fact that classes filled only through word of mouth don’t grow beyond a certain point is also for the same reason, and the instructor’s diagnosis is that the limit has little to do with the leader’s capabilities.
AI is actually an essential tool for offline instructors
The core message of this seminar is a shift in how people view AI.
In fact, the more someone is optimized for offline lectures, the more AI becomes an essential tool. That’s because it serves as the most diligent assistant, translating the experience and language built in the lecture hall into the online world. The organizers said they expect the future market to split between people who can handle this tool and those who cannot.
The “1st cohort course on branding SNS monetization for meditation and wellness experts” has already been held for eight weeks and wrapped up successfully. Classes are over, but communication continues, and participants receive ongoing upgrades. In this free seminar, automated programs developed during the operation of the 1st cohort will also be demonstrated on site, including one month’s worth of content auto-generation, expansion of one-source multi-use, and card-news production.
Changes among participants in the 1st cohort
Most participants in the 1st cohort, after completing the eight-week program, were offline-centered leaders who feared doing things online itself. In this free seminar, you will be able to hear in detail about the change process and course reflections of the meditation experts who were in the 1st cohort.
Instructor introduction and how to apply
Sriya has operated a company that advises and handles branding and SNS marketing for businesses for six years, and has consulted for more than 100 companies. He has provided SNS entrepreneurship education to more than 1,000 solo founders. He is currently working as a professional evaluation committee member at the National IT Industry Promotion Agency (NIPA), and over the past five years he has advised the marketing and branding of about 200 brands.
He said, “I don’t just teach marketing theories without knowing the wellness field.” He added, “I opened this course to help meditation and wellness leaders who are adapting slowly to changes in the online and AI era achieve economic prosperity.”
This free seminar will be held on Aug. 17 and Aug. 20 at 8 p.m. each day. Both sessions are the same lecture, and you can choose the time you want. Applications are accepted through the pre-registration link (https://forms.gle/aS561sCGfsM8ifpR6).
