The free live Zoom seminar, titled 'AI Era, Free SNS Branding and Monetisation Seminar for Mindfulness and Wellness Experts', for single-person experts in the wellness sector such as meditation, counselling and coaching, will be held online at 8pm on 17 August (Monday) and 20 August (Thursday). The speaker is Suriya, who has worked as the publisher of the domestic mindfulness-specialist media outlet Healing News and as a 'mindfulness marketer'. Tuition is free, and to keep the Q&A dense it is limited to a set number of applicants on a first-come, first-served basis.
A path of practice begun for the love of it, so why am I always hungry?
It may be a path of practice and the road you take because you started for the love of it, but not many people who work as mindfulness experts live with financial ease. Since mindfulness session fees are not particularly high, income is tight compared with the hours worked. Even worse, the anxiety that if you suddenly get injured or fall ill your income will stop at the same point always trails along. If you do not work hard to promote on social media, even gathering a new cohort every month is not something that is easy to do each time.
A realisation also comes that you cannot keep going for long by pouring in time and effort. The desire to create a structure that allows you to earn enough without having to grind too much is not greed; it is closer to a matter of sustainability. The organisers said that if you are a wellness expert grappling with these concerns, you must take this course.
The problem is not ability, but "not being found"
Since the coronavirus, the world has shifted towards being online. Now people are said to choose 'the person who comes to mind first' rather than 'the one who teaches best'. The tendency to favour names that sound familiar works regardless of ranking by skill. The same applies to why classes filled only by word of mouth do not grow beyond a certain point, and the instructor's diagnosis is that those limits have little to do with the leader's capabilities.
AI is actually an essential tool for offline lecturers
The key message of this seminar is a shift in how people view AI.
In fact, the more someone is optimised for offline lectures, the more AI becomes an essential tool. It acts as the most diligent assistant, translating the experience and language accumulated in the lecture hall into the online world. The organisers said they expect the market will split into those who can handle this tool and those who cannot.
The first cohort, the eight-week branding SNS monetisation course for mindfulness and wellness experts, has already been run and successfully completed. Lessons may be over, but communication continues and participants receive ongoing upgrades. In this free seminar, automated programmes developed during the running of cohort 1—such as generating a month’s worth of content automatically, expanding one-source-multi-use applications, and creating card news—will also be demonstrated on site.
Changes among first-cohort students
Most participants in cohort 1, who completed the eight-week programme, were offline-centred instructors who were afraid of online activity itself. In this free seminar, you will be able to hear in detail about the transformation process and course reflections of the mindfulness experts who were students in cohort 1.
Introduction to the speaker and how to apply
Suriya has run a company that advises and carries out branding and SNS marketing for businesses for six years, consulting more than 100 companies. He has provided SNS start-up training to more than 1,000 solo entrepreneurs. He is currently working as a professional evaluation committee member at the National Information Society Agency (NIPA). Over the past five years, he has advised the marketing and branding of about 200 brands.
He said, "I do not just teach marketing theory without knowing the wellness scene" and "I set up this course to help mindfulness and wellness leaders who adapt slowly to changes in the online and AI era achieve economic prosperity."
This free seminar will be held at 8pm on 17 August and 20 August respectively. Both sessions are the same lecture, and you can choose the time you want to attend. Applications are accepted via a pre-registration link (https://forms.gle/aS561sCGfsM8ifpR6).
